Back in October, I produced what I didn’t actually call a Hater Index, which was calculated by dividing the number of dislikes on a given YouTube video by the number of likes. At the time, Rebecca Black’s first three singles were still over 1.0: more thumbs down than up. “Sing It,” however, had registered a definitely upbeat 0.52.
“Sing It” is holding at 0.52, a month and a half later; but “In Your Words” has settled down to a nice, comfortable 0.24: likes outnumber dislikes four to one. Said one commenter: “Rebecca Black, please make more songs. Every time you release a new song it seems like the haters gradually go away.”
Yep. The numbers so indicate.
Just for S&Gs, I looked up “It’s Thanksgiving,” the spiritual heir to “Friday”: it weighs in at a startling 7.29. And while “Friday” itself is still on the far side of 4.0, it’s garnered three million additional views in those six weeks, demonstrating both its staying power and the wisdom of RB’s business model.