A line full of Q

The letter Q has traditionally — if a make existing for only twenty-odd years can be said to have any tradition — denoted the top-of-the-line Infiniti. As of model year 2014, though, every Infiniti will be a Q:

The premium automotive brand will see its model range simply prefixed either by Q — for sedans, coupes and convertibles, or QX, for crossover and SUV models. Each model will be further identified by a double digit representing hierarchy within the range.

Possible explanations for this inexplicable act:

  • Tired of being hassled by BMW over the M.
  • Too easy to tell the engine size with the current system. (The G37, for instance, has a 3.7-liter engine.)
  • Cheaper than developing a proper Q-level flagship.

I30 badgeThen again, the I30/I35 badge featured a cursive, if not exactly curlicued, letter I. So I’m thinking that once those new Q’s start hitting the streets next fall, maybe I should start telling people I have a Q30. It would clearly be the bottom of the line — the replacement for the G sedan, Infiniti’s volume model, will be designated Q50 — but hey, if BMW can sell a 1-series, I should be able to get away with this.


  1. fillyjonk »

    18 December 2012 · 8:13 am

    Maybe they’re planning for a time when they figure out how to produce cars that are omnipotent and can control time and space.

    I’m expecting one of those models will probably come with the “Discord” package of extras.

  2. CGHill »

    18 December 2012 · 8:21 am

    I will not mention the recent fanfic in which Applejack is turned into a pickup truck.

  3. McGehee »

    18 December 2012 · 8:36 am

    Qualitative Easing.

  4. fillyjonk »

    18 December 2012 · 9:00 am

    “That thing have a High Energy Matter Integrator?” (giggle).

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