Decidedly mixed signals

In the days of Ralph Spoilsport Motors, having both AM and FM in your car was not only optional at extra cost, but damned well worth it. Now, maybe not so much:

A Mark Kassof & Co. survey of radio station owners, general managers and group executives finds that 41% of them identify internet access in cars as the biggest “threat” to AM/FM radio. Following in descending order were: Pandora 18%; Sirius/XM Satellite Radio 13%; iPods/mp3 players 13%; podcasts 8%; iHeartRadio 7%; and YouTube 6%.

YouTube? Really?

The most discouraging aspect of this, perhaps, is that iHeartRadio, which actually aggregates content from major radio stations, is considered an actual threat to them.

Meanwhile, minor radio stations continue on the path to extinction, or at least format changes. The new owner at KKNG — Tyler had to sell it off to meet the government’s laughable ownership limits after buying Renda’s Oklahoma City cluster (KOMA/KOKC/KRXO/KMGL) — has dropped the classic-country twang in favor of religious programming. Atypically for this part of the world, though, it’s Catholic religious programming.

1 comment

  1. Brian »

    10 March 2013 · 2:50 pm

    I had always wished that someone would buy 105.3 and 97.3, and simulcast he same thing on both frequencies. They could almost cover the metro with a combination of the two signals.

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