Pontiac is running a four-page ad in the buff books this month, black with illumination seemingly right out of the sun’s corona Toyota never does this, and they used to sell a car called Corona and on page two, you are asked, RANK THESE, FASTEST TO SLOWEST. The choices:
- Porsche Boxster
- Audi TT 2.0
- Speed of Light
- Pontiac Solstice GXP
- BMW Z4
Knowing what you know about advertising, and what Scotty told you about the laws of physics, you’d probably guess that on the next two pages, the Poncho comes in second, and you would be correct. But there’s this: YEAH, BUT LIGHT CAN’T CORNER.
Okay, kinda goofy. But this is the first Pontiac ad I can remember in years that, well, I can actually remember. And the first commandment of advertising, after all, is Get Their Attention.