A store in Brisbane, Australia is sick of people coming in to look at stuff and then go buy it from Amazon or wherever, and is doing something about it:

As of the first of February, this store will be charging people a $5 fee per person for “just looking.”

The $5 fee will be deducted when goods are purchased.

Why has this come about?

There has been high volume of people who use this store as a reference and then purchase goods elsewhere. These people are unaware our prices are almost the same as the other stores plus we have products simply not available anywhere else.

This policy is line with many other clothing, shoe and electronic stores who are also facing the same issue.

Exactly when is this fee collected? Do you have to peel off a fiver the moment you cross the threshold? Or do they wait until you show up at the exit with no purchases?

I can’t see how this model can generate any additional revenue, unless they’re counting on this, um, gesture to bring them a whole lot more publicity. Viral whining! You gotta love it.

1 comment

  1. fillyjonk »

    26 March 2013 · 9:53 am

    I’m betting the charge comes when an employee walks up to the person, asks if they need help, and they say, “No, thanks, I’m just looking.”

    Also, I have heard of NO OTHER store charging an admission fee, despite their comment that their policy is “in line with” other stores. If one of my local emporia started doing this? I’d definitely be shopping online for whatever they sold in the future….

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