Earlier this week, I bought a pair of shoes from Zappos. It was not the first pair I’d looked at; in fact, I’d gone to Amazon earlier, and looked at a New Balance slide. Apparently the Amazon Multi-Brain II remembered this Zappos is, of course, now under the Amazon umbrella and for the next several days, visits to Fark brought me an Amazon ad featuring exactly that same slide.
It’s not like I’d never seen that phenomenon before. A few days earlier, I’d done a feature on a Charlotte Olympia sandal with a “poodle heel”, sold at Neiman-Marcus, and for several days any Neiman’s ad I saw contained a line of shoes, starting with that very one: obviously they’d remembered that I’d been to neimanmarcus.com to look at it.
Finding $27 a bit easier to pry out of the budget than $1,695, I returned to Amazon and bought that damn slide. The Fark ads quit almost immediately. So this is the new paradigm for online advertising: nag, nag, nag.