The audio squeeze

First, the sample wares:

Now the pitch:

The difference between rich, warm, densely processed audio versus digital thinly processed audio could be the difference between you getting a recording contract, radio dj position or any other job where superior audio makes your hard work stand out. Whether it’s your music project or an audition tape for a dj or any other type of audio, we can make your audio sound better, fatter, richer, warmer and denser by running it through our vintage 1960s 77 WABC, New York, audio chain. Today’s world of digital audio sounds thin and boring and that’s why many major artists buy and use vintage audio processing equipment to put back the punch that digital recording doesn’t have. Listen to the density and richness on this song.

Now I picked this one for a reason: it’s probably the worst of the samples they offer, simply because you can hear the variation in levels as the compressor kicks in and out. And their source material was a CD: you may be absolutely certain that the original Seville 45 was in mono. (If I remember correctly, Steve Hoffman remastered this in the 1990s for this very CD.)

Still, a good vintage Motown 45 — say, ’63 to ’69 — will often as not blow away the corresponding LP track. (Ask Martha if you don’t believe me.)

1 comment

  1. Roberta X »

    18 August 2013 · 10:24 pm

    I’m reminded of the very first time the brilliant radio CE Pat Finnegan heard Fleetwood Mac over the very carefully set-up audio processing of the station he was working for. You need to understand that Pat had perfect pitch, played piano, and had written a fair amount of music: he knew what he was supposed to be hearing and the distinctive compression “pumping” of Fleetwood Mac’s drums was plain wrong as far as he was concerned: clearly, some lunatic on the staff must have be twiddling the controls!

    He spent over a minute staring in disbelief at the meter on the AGC (a Harris “Solid Statesman”) gliding gently along, the reached up and flipped the audio monitoring from “Air” to “Program” (pre-processing). His expression slowly changed from mild disbelief to barely-concealed distate, and then he went back into his office and sat down, shaking his head, amazed that they apparently wanted it to sound like that.

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