That fruity-looking stuff in the can is, in fact, Hello Kitty beer, brewed in Taiwan and sold in China:
The Hello Kitty brew, licensed by the Shanghai KT trading company and made by Taiwanese beer maker Long Chuan, comes in at least six tropical flavors, from passion fruit to banana… the beers are only 2.3 percent alcohol by volume.
Two point three? That’s near near-beer.
[T]hese beers are dangerous. They’re so ridiculously smooth and tasty that one can barely tell they’re drinking beer. It’s almost like drinking fruit juice.
The guy in the corner nursing a Mike’s Hard Lemonade is laughing his face off.