Slightly less raw

Before the weekend, Nancy Friedman put out a call for “corporate or product names [that] make you shudder and cringe,” and I admitted to having, namewise anyway, a love-hate relationship with Cuppies & Joe on 23rd; the name itself was, I said, “awfully twee,” but not enough to discourage visiting the place, which serves up a decent joe and very nice cuppies.

If that’s twee, though, this is not quite ate:

I used to work in the Midwood neighborhood of Brooklyn, New York, where I often walked past one of the best worst business names ever! It was a restaurant named “Half Price Day Old Sushi” — Mmmmmmmm … what could possibly go wrong?

I think I’m just going to leave it at that and tiptoe quietly away.


  1. Tatyana »

    10 September 2013 · 2:01 pm

    I used to live in Midwood, Brooklyn! for 7 years.

    Let me add to awful business names a few from my long-ago ride to Palisades, NJ.

  2. McGehee »

    11 September 2013 · 6:01 am

    Broken link: shouldn’t there be a “.com” in that Cuppies & Joe URL?

  3. CGHill »

    11 September 2013 · 6:53 am

    There was. There was also a quotation mark in the wrong place so the parser quit before seeing it.

    As the Instant Man says: “Fixed now. Sorry!”

  4. Charles Pergiel »

    11 September 2013 · 11:10 am

    Cuppies? Guppies, maybe?

  5. CGHill »

    11 September 2013 · 11:12 am

    Fish don’t drink coffee. (The school doesn’t allow it.)

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