Instanter incentive

From two weeks ago:

I expected to find premium for $3.299, and sure enough, that’s what it said on the pump.

There were signs all over the place promoting V-Power, Shell’s version of premium, which was nothing unusual. What I didn’t expect was the pump to reset itself to $3.249 before I started.

On the bottom of the receipt tape: “You received 5cpg off today’s purchase just for buying Shell V-Power! Shell V-Power actively cleans for better performance.”

I hit that same Shell station yesterday, and V-Power was posted at $3.119, a decided improvement. I went through the usual opening ritual — slide card, press buttons — and the price reset to $3.069 before I even selected a grade. Evidently Shell remembers what I buy. (Regular, if you’re curious, was posted at $2.799.)


  1. JT »

    3 November 2013 · 8:59 pm


  2. CGHill »

    3 November 2013 · 9:18 pm

    You won’t find me complaining about $38 fillups when they were running closer to $50 this summer.

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