Strange froot

“Froot,” of course, is an entity distinct from “fruit”:

It turns out the “fruit flavored” circles touted by Toucan S[c]am are actually just “froot-blend”-flavored. Yep, all those pretty ROYGBV dyes don’t mean diddly, since each color tastes exactly the same!

This, of course, called for further investigation:

We handed our three blind tasters random samples of Froot Loops and asked them to guess which color they had been given. The results were pretty sporadic, with nearly each color being wrongly identified as around three or four others. The yellow loop, for example, was guessed to be red, orange, and purple twice; the purple loop, red twice, and then yellow, and green. Our Trix and Fruity Pebbles tests afterward yielded similar results.

Sigh. Maybe we’re all better off with plain old Cheerios.


  1. fillyjonk »

    22 January 2014 · 7:11 am

    They do make a Fruity Cheerios, which are not bad.

    (I’m pretty sure they are called “Fruity” and not “Frooty.” Presumably there’s a tiny bit of actual lemon or orange in them….)

    In one of the gen bio labs we do, there is a taste-test of Life Savers – you close your eyes, hold your nose, and try to guess the flavor, then you unblock your nose (the idea is that a big part of being able to perceive taste is smell). One semester we had someone with a minor genetic anomaly: she could not taste artificial banana flavor. It made for some interesting discussion.

  2. Trumwill »

    22 January 2014 · 4:19 pm

    I’ve long assumed that misspellings are only partly an attempt at trademarking and being cute, and also a substantive disclaimer of what you’re actually eating (or what you’re not eating, whatever the case may be).

  3. CGHill »

    22 January 2014 · 5:28 pm

    There is, at least, a legal definition of “wyngz.”

  4. fillyjonk »

    23 January 2014 · 8:04 am

    Two words: Cheez Whiz.

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