Be sure to brush after brushing

I’m used to fluoride treatments in fruit flavors, but that’s a dentist’s-office thing: citrus-y toothpaste is a non-factor in the marketplace.

And what’s beyond citrus? How about — chocolate?

Chocolate mint, anyway. Like brushing your teeth with a Junior Mint. It’s part of a new line of Crest toothpaste called Be. On a recent earnings call, the company’s finance chief told the reporters and analysts who hang out on earnings calls about this exciting new product. He says that the new line was designed for “experiential consumers,” whoever that is. People who like to experience things? Isn’t that “everyone”?

Anyway, Crest Be will start with the chocolate mint thing, then introduce “Lime Spearmint Zest” and “Vanilla Mint Spark.” Both bold new flavors, but they can’t quite let go of mint.

I imagine four out of five female dentists will happily recommend the choco-Crest. Me, I’m holding out for bacon.


  1. Teresa »

    29 January 2014 · 8:37 am

    They’ll have people eating toothpaste next. heh. I just bought some of the toothpaste I use and wasn’t paying attention closely (what else is new) turns out the flavor is “fennel”. Fennel? Who makes that into a toothpaste??? Apparently Tom’s does. Wow.

    Now I’m ticked because that’s just not right. Not at all. Now I have to go buy a new tube. That’ll teach me to read labels more carefully – until next time ;)

  2. McGehee »

    29 January 2014 · 8:42 am

    Most of the attraction of brushing my teeth for me is to remove old food tastes, and now they want to sell me toothpaste that adds new ones to go stale over the course of the day?

  3. fillyjonk »

    29 January 2014 · 9:33 am

    Somewhere, there’s someone gearing up to tell us how these new flavors (ostensibly designed to make toothpaste more enjoyable) are somehow Bad For Us.

    I dunno. I’d consider using a chocolate-mint flavored toothpaste, if it were not so sweet (with artificial sweetener – I think they still use saccharine?) to be cloying.

    (I requested cinnamon flavored dentifrice at the dentists’ once. Never again. That junk burned my gums.)

  4. Jeffro »

    29 January 2014 · 11:42 pm

    Uhhhmmm, no. Just no.

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