Quote of the week

Dead Pony Club labelBritain’s Portman Group, a trade group of brewers and distillers and such, is assigned the task of, says Wikipedia, “advocacy of responsible drinking and research into UK alcohol consumption.” And they will tell you that they were just doing their job when they ruled that BrewDog’s marketing campaign for its Dead Pony Club ale “encourages both anti-social behaviour and rapid drinking.”

BrewDog, the largest Scottish independent brewery, was suitably apologetic:

“On behalf of BrewDog PLC and its 14,691 individual shareholders, I would like to issue a formal apology to the Portman Group for not giving a s*** about today’s ruling.

“Indeed, we are sorry for never giving a s***about anything the Portman Group has to say, and treating all of its statements with callous indifference and nonchalance.

“Unfortunately, the Portman Group is a gloomy gaggle of killjoy jobsworths, funded by navel-gazing international drinks giants. Their raison d’être is to provide a diversion for the true evils of this industry, perpetrated by the gigantic faceless brands that pay their wages.”

It goes on from there.

(Via Fark. This is not even slightly related to Dead Pony Flying, a short-short story by, um, me.)


  1. Dan Tobias »

    1 May 2014 · 6:56 am

    Dead puppies aren’t much fun… are dead ponies?


  2. backwoods conservative »

    1 May 2014 · 8:18 am

    If you like beating a dead horse.

  3. fillyjonk »

    1 May 2014 · 8:35 am

    I’m guessing it doesn’t taste like cider.

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