They told me it was a gag. It is nothing of the kind:
GlutenFreeSingles started when two health conscious friends, one with celiac disease and the other gluten intolerance recognized the need for a gluten-free dating community that focused on singles with similar dietary needs. By creating GlutenFreeSingles we hope to help the 3 million people who have celiac disease and those who are gluten intolerant find valuable information, self-improvement, and long fulfilling gluten-free relationships.
Jack Sprat was not available for comment.