Sprig is a San Francisco eatery that isn’t really an eatery: everything is cooked at HQ and then delivered to your door in (usually) five to ten minutes.
Except, of course, when it can’t be. Their solution to this is elegantly simple:
Previously where you may have seen “out for now,” we will now be testing dynamic delivery fees. Dynamic delivery fees will adjust up or down throughout Sprig’s service based on how busy things get and how far away a delivery is. While delivery fees will go up during the rushes like at 8pm in the Marina they will also decrease when things are slower, meaning you may even see free delivery!
Why are we testing dynamic delivery pricing? Because it will enable us to continue to provide fair compensation for our hard-working Sprig Servers as we continue to expand. Furthermore, it makes Sprig more reliable for you so you can get a Sprig meal right when you want it, straight to your desk or door.
I know that I tend to tip delivery drivers more when it’s, say, Super Bowl Sunday, or the busiest pizza times on Friday nights. Sprig’s plan is to take that system and make it mandatory. If customers don’t want to pay the higher fees, they can just wait until the sustainable and organic feeding frenzy is over: one option within the mobile ordering app is to receive a notification when delivery fees fall again.