This summer I was in a department store looking for moisturizer. I was in London, in search of Boots No. 7, which came highly recommended. Standing in front over an overwhelming product assortment I asked the well made up sales clerk for help. She explained the brand came in 3 versions (I paraphrase):
1. Dewey new skin ages up to 25
2. Slightly older skin that needs some TLC from 25-35
3. Mature skin which encompasses everyone over 35
Subtle differences, one surmises, between 25 and 35. After that, though?
I fell into the last category. As do many, if not most women. I wondered how the vast majority of women, from 35 to as long as someone is willing and able to purchase moisturizer, could possibly be clumped together.
Some time after 35, I’m guessing, is when you realize you can get the same results, or lack thereof, from a product that sells for $5 as you can from a product that sells for $25. Or for $125.