There are two types of people who object to Black Friday, says Bark M., and he has a refutation for both:
First, you have the “don’t ever spend a dime because you’re going to be old someday” people. Let me think … would I rather die with $5M in the bank, or would I rather enjoy my youth? Has anybody ever been sad that they bought their dream car? Has anybody ever regretted a trip to Europe? There’s a difference between charging yourself into oblivion and simply enjoying your money while you can. I’ve been guilty of overspending a bit at times, but I have priceless memories that made it worth it. Yes, I put my kids’ Disney trip on a credit card (SHOCK). No, I didn’t pay it off immediately (DOUBLE SHOCK). Do I regret it? Not one bit.
I’m already old. And while I didn’t go shopping that day, I am allergic to crowds, and I’m still working on getting myself out of the hole. Still, I can’t dispute this premise: the only person who regrets buying his dream car is the one who overspent to get it. See next paragraph.
Second, you have the “I don’t need or desire material things” crowd. Sorry, but for ninety-nine percent of people, that’s nonsense. The people who say that are mostly the people who can’t afford the material things. Yes, I know you have an uncle who looks dirt poor but could pay cash for a Maybach anytime he wanted. Yes, I know what you think of people who make $40K a year and lease 320is. But you can’t tell me that there isn’t something that you could buy RIGHT NOW that would make you happier, even if only short term. Other than non-emotional things like toilet paper, everything I buy, I buy it because I enjoy it.
If you ever run out of toilet paper, it suddenly becomes emotional. Trust me on this.
Now admittedly there are a few gadgets I covet now and then, and I still buy the occasional book or “record” album. But, to rework a phrase of Barack Obama’s, I’m starting to believe there’s a point where you’ve accumulated enough stuff. I have a whole room full of stuff that I haven’t been able to get organized in eight years, and I am loath to add to it if I can help it. (Is it really necessary for me to have every issue of Entertainment Weekly? It didn’t matter so much for the first few years, but with issue #1200 imminent well, you get the idea. I blame Jeff Jarvis.)
Note: EW is now well into the 1400s.