Generally, you get Christmas cards from the people who always send you Christmas cards. The loan officer who set me up with my current mortgage, whom I’d probably have remembered for purely superficial reasons anyway, has sent me a card every year since 2003.
I was not expecting a card from singer Sabrina Lentini, whose previous EP I’d bought, and whose next EP is made possible by an indiegogo campaign that I’d backed. Apparently she addressed all these by hand: the shapes of the letters are sufficiently irregular to suggest so, and mine, at least, is non-lavishly festooned with a seasonal but nonetheless stock Forever stamp from the Postal Service. (The Santa Ana, California, post office did come up with a Santa image for the cancellation.)
I doubt she sent one of these to every one of her 2,473 Facebook fans. The seventy or so backers of the EP? That I’d believe.