So this shows up on Facebook:
It’s been decades since I even thought about this stuff: the packaging here suggests late 1950s or early 1960s. And, well, you have to figure that if it’s wax, S. C. Johnson & Son would be selling at some point. The current product line doesn’t seem to include dance wax, which was probably rendered superfluous by urethane coatings, though they do still sell the long-established Glo-Coat floor wax, which, so far as I can tell, is not suitable as a dessert topping.
Once in a while some sort of dance wax shows up for sale:
The store had several large cans of Golden Star Powdered Dancing Wax (“For all Dancing Floors … Sprinkle the wax lightly over the floor before the dance and the feet of the dancers will do the rest. Do not use too much.”). No UPC on the can, no zip, the given address “North Kansas City 16, Mo.” Golden Star Polish, the manufacturer of Golden Star Powdered Dancing Wax, still exists, kicking out mops and mop frames. To dance with. I have no idea how old this can is, or when dance wax took off as a packaged product. I found a 1907 dance wax can for sale on eBay. More recently, I eyeballed some swing kids on a web-based “BBS” mewling about people using dance wax and the ensuing ass-landings/litigation. It doesn’t taste that great, either.
For what it’s worth, Golden Star eventually moved across the state line into Kansas.
If you really, truly must have dance wax today, you can get it from Triple Crown, an Omaha-based manufacturer of shuffleboard supplies. (Which makes sense, right?)