The concept: Connect the application to your Twitter account, and it presents you with a lowlights reel of your attempts at “sharing” that attracted no likes, and no retweets.
In short, it’s “a graveyard for your most depressing Twitter failures,” as my colleague Jason Gilbert put it earlier this year. And despite his (rather depressing!) wish that the service would expand to allow users to peruse other people’s sad tweets, for now it remains purely a mechanism for self-loathing.
And if there’s anything I need, it’s another mechanism for self-loathing.
I have somewhere upwards of 57,000 tweets; fewer than half of them were starred or retweeted, so I was pretty sure I’d have quite a horrifying display. Which I did; I gave it up after about six minutes simply because I couldn’t deal with it anymore.
“Another brutally descriptive name, which probably is as it should be,” says Nancy Friedman. She’s right; I very likely wouldn’t have looked at the site if they’d made an effort to soften the blow.