Alternate title

In the summer of 2005, Jack FM came to New York, and Michele said this:

I never thought I’d be saddened over the loss of a radio station, especially one I rarely listened to anymore — I’ve been angry and pissed off and cynical every time a station I like changed formats, but I’ve never been so sad to see something go.

I wonder what she’ll say when it comes back:

New York is getting its oldies station back. WCBS-FM will return to the oldies format sometime next week, according to an industry insider with knowledge of the decision. A spokeswoman for the station’s operator, CBS Radio, declined to comment.

And it’s not hard to see why:

Jack’s ratings plummeted to a 1.5 share of listeners from the 3.9 share the oldies format had. In the most recent Arbitron survey, 101.1 had a 2.2 share. The move to Jack also hurt ad billings. Revenue for 101.1 plunged 31% in 2006, to $16.1 million, according to BIA Financial Network.

Explanation of title: “Alternate Title” was a record by the Monkees. In the US, it was titled “Randy Scouse Git”, but this probably would not have gone over well among some of the snivelling little rat-faced gits in the UK, hence the “Alternate Title.” And frankly, I had no reason to believe anyone would think kindly of the first title I’d chosen for this piece, which was “Jack off next week in NYC.”

1 comment

  1. michele »

    7 July 2007 · 6:58 pm

    I’m so excited about this. Gonna write about it tomorrow (though most of it will be a rehash of what I wrote previously).

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