Oreos are getting a skinny new look, and its maker says the new cookie is a “sophisticated” snack for grown-ups that isn’t meant to be twisted or dunked.
Mondelēz International Inc. says it will add “Oreo Thins” to its permanent lineup in the U.S. starting next week. The cookies look like regular Oreos and have a similar cookie-to-filling ratio, except that they’re slimmer. That means four of the cookies contain 140 calories, compared with 160 calories for three regular Oreos.
For those who will sit there and eat half the package at a sitting, this is essentially meaningless.
And apparently the Thins are (quelle surprise!) fragile:
[I]t took months for the company to perfect manufacturing for the Thins. Early on … 60 percent of the cookies were breaking, but that the rate eventually came down to 3 percent.
Perhaps this could be alleviated with a Double Stuf Thin, though I suspect that isn’t happening. In the meantime:
You can twist the Oreo Thin, but three out of every four cracked when we tried — unlike the original, which as we all know, usually separates with ease.
So clearly the manufacturer is invoking the original first definition of “sophisticated”: “deprived of native or original simplicity.”