File this under “Well, at least it’s a favorable stereotype”:
We all want a gay best friend — someone clever, witty, and über-stylish who makes life more entertaining. Meet Douglas, a painter by trade but also an organic farmer, a music aficionado, the host with the most, and without question the person you hope to be seated next to at a dinner party. Oh, and of course he has fabulous taste.
We’ve watched our pal Douglas oversee countless home purchases, remodels, and reinventions over the years. There was the midcentury modern, the Ralph Lauren classic, the urban Zen … and along the way, there have also been castoffs. A lot of castoffs.
Some pieces went to the housekeeper, other things to the local white elephant. Truthfully, they usually went to whoever showed up first with a truck, because once the redo was in process, everything needed to go.
Therein lay our aha moment! What savvy collector wouldn’t want access to these high-end, eclectic, beautiful, and often one-of-a-kind gems — always tasteful, always mint condition, but out of reach for most buyers at their full retail price?
After we finally intercepted one of these items before it circulated, the idea for Previously Owned by a Gay Man was born. After that, the online-consignment concept was a no-brainer. Beyond the basic principles of “reuse, reduce, recycle” and “one man’s trash…”, you need only consider how many pages of shelter magazines feature the homes of chic gay men to realize that this concept is a foolproof formula.
Truth be told, I’m surprised HGTV hasn’t spun off a separate subchannel for exactly this situation.
And I do love the company slogan: “Openly Good Furniture.”