Magazine publisher LPI Media is seeking to get rid of the stuff:
We are now offering our U.S. customers the option of having your Out and Advocate subscriptions mailed with or without plastic wrap.
Please help us reduce the negative environmental impact of the plastic wrap currently mailed, and divert more magazine resources from printing/delivery to news and content development.
I hope there’s some follow-up on how many subscribers actually do decide to forgo the extra plastic. And I wonder what it would take for Condé Nast to give up on it: just about everything I get from them is given the Laura Palmer treatment.