Twenty sixteen is so doggone special Pantone’s Color of the Year is actually two colors:
Pantone, an X-Rite company and the global authority on color and provider of professional color standards for the design industries, today announced PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz, as the PANTONE® Color of the Year selection for 2016; a harmonious pairing of inviting shades that embody a mindset of tranquility and inner peace.
As consumers seek mindfulness and well-being as an antidote to the stress of modern day lives, welcoming colors that psychologically fulfill the yearning for reassurance and security are becoming more prominent. Weightless and airy, like the expanse of the blue sky above us, Serenity comforts with a calming effect, bringing feelings of respite and relaxation even in turbulent times. Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure.
Far be it from me to complain about reassurance and security. But these seem awfully, um, gender-specific, in a nursery-oriented sort of way, don’t they?
“In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design,” said [Pantone executive director Leatrice] Eiseman. “This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumers’ increased comfort with using color as a form of expression which includes a generation that has less concern about being typecast or judged, and an open exchange of digital information that has opened our eyes to different approaches to color usage.”
Um, okay, if you say so. Let me know if someone comes out with an ensemble that makes the most of this combo.
But hey, color is not always a function of fabric. From sundown yesterday:
The sky in Okc is very @pantone 2016 right now.
— frosTZsnowman (@tzeeck) December 4, 2015
And you know, it really was.