If this description is anywhere near accurate, we need to turn all our Axe jokes up to eleven. In fact, make that thirteen:
Translated, literally, as “skin of the beast”, Peau De Bête aims to capture, of all things, the animalic smell of horse sweat. The press blurb, with descriptions of hands brushing against hot, still damp horse necks, is positively Equus. “A hot, enveloping and sensual fragrance through its fusion of animal and human,” it says. Imagine riding through the forest, bareback, possibly butt naked and you’re three quarters there.
It’s not all about horse though. If you’re wondering what the “human” bit of the fragrance is, well — and there’s no polite way to put this — it’s pretty much the unmistakable smell of man bits (“ball musk” if you will), an odour recognisable to all men (and plenty of women) and one whose “attractiveness” divides opinion even more than current series of the X Factor.
But you’re still not there yet:
If that wasn’t enough, it also features an ingredient called skatole. Don’t know skatole that is? Well, you’re probably more familiar with it than you realise because it’s the molecule which gives faeces its characteristic smell.
“What’s brown and sounds like a bell?”
They’re asking £230 for this, um, stuff. And I suppose it could be worse:
[I]f you’re not impressed by horse sweat and man-musk, there’s always the notorious Sécrétions Magnifiques by Etat Libre d’Orange: that smells of blood, sweat and semen. But that’s a whole different ball game.
Though possibly the same, um, ball.
(Via Bayou Renaissance Man, definitely not interested.)