Old trademarks must be going for peanuts these days:
Back in 2009, the medium-box consumer electronics chain Circuit City closed. Systemax, the owner of TigerDirect, acquired the brand’s website and customer list, and kept it going until 2012. Late last year, Systemax decided to shut down its technology business, and that included selling the twice-defunct Circuit City brand. Now yet another company has acquired the brand and wants to make a go of it as physical retail stores.
They are doing one thing differently this time:
Their launch plan, as described to TWICE, the publication that broke this story, will begin this summer with a website and one location in Dallas, and as many as 100 stores across the country in major yet affordable metropolitan areas over the next year.
I’m reading this as San Antonio, probably; San Francisco, probably not so much. And hey, at least they’re not subletting Radio Shack stores.