Bollywood movies — indeed, South Asian cinema is general — can be expected to contain a whole lot of original, in the sense of “written for this picture, anyway,” music.
And with terrestrial radio hard up for programming of late, this was probably inevitable:
Cumulus Media has ended its LMA of Universal Media Access’ 92.3 KSJO San Jose CA.
Universal Media Access has flipped the station to Indian music as “Bolly 92.3”. They had registered Bolly923FM.com anonymously in late January and the site is now live promoting it as “The Bay Area’s Bollywood Station.”
You didn’t think Cumulus would come up with this on their own, did you?
Not much so far on the Web site but a link for livestreaming: the stream has been somewhat erratic, but what I’ve heard has been great fun.