There are people who would rather have a body part gnawed off by a rat than set foot (or other part) in a car dealership, which may explain this near-future move by Cadillac:
Under Project Pinnacle — the brainchild of brand president Johan de Nysschen — U.S. dealers will be grouped into five tiers based on expected sales. When the operation kicks off on October 1, car shoppers can expect a higher-end experience at their local Caddy dealership. Get ready to be coddled.
How much coddling may I expect?
Under the plan, top dealers with annual sales of 700 or more will offer customers concierge pickup and drop-off for sales and service customers. Second-tier outfits will add a Cadillac greeter counter, while those on lower rungs will see the addition of a certified Cadillac technology expert, dedicated websites, and tablet use during service inspections.
Most of this stuff, you can get already by buying a Hyundai Equus, soon to be the Genesis G90.
Still, if the Johan is laying down the “We’re a luxury brand, goddammit, we’re going to have to act like one” law, I approve.