This turned up at the International Jack Benny Fan Club, and yeah, that’s a great picture of Jack, but what puzzled me was the plug for KVOS-TV in “Canada’s Third Market.” Clearly not a Canadian call. I of course had to hunt this station down, and found it in Bellingham, Washington:
In 1955, [owner Rogan] Jones, realizing that most of his audience was across the border, incorporated KVOS in Canada, establishing a subsidiary company in Vancouver. The subsidiary, KVOS-TV Limited, brought in revenue for the station by allowing many Vancouver-area businesses to buy advertising time on the station, which is still the case today. KVOS-TV continued to broadcast from Bellingham, with much of its audience based in southwestern British Columbia.