Engulfed

This has been floating around Facebook with the question “Do you remember when gas prices were this low?”

1960s price stand at a Gulf station

If you’re immediately thinking “1950s,” you’re just a little too early. This sign can’t be from any earlier than 1961, when Gulf decided to drop its super-premium Gulfcrest (from a purple pump!) and replace it with the sub-regular Gulftane.

Why would they do a thing like that? Presumably to compete with the cheap gas from that questionable-looking station on the wrong side of the tracks.

7 comments

  1. nightfly »

    10 August 2016 · 1:27 pm

    Or to boost sales of the “Good” Gulf, because why would you want the cheaper, ain’t-so-good Gulf?

  2. CGHill »

    10 August 2016 · 1:53 pm

    Or in memory of the Harvard Lampoon’s Bored of the Rings, which features a wizard named Goodgulf Grayteeth.

  3. McG »

    10 August 2016 · 6:45 pm

    I do remember when gas prices over the 40¢ mark signified the end of civilization as we knew it.

  4. jsallison »

    10 August 2016 · 11:01 pm

    I remember when dad had the task in central PA to drop by all the Texaco stations in his region and change the price of regular. To .29.9. Much wailing, clothes rending, and gnashing of teeth ensued. It was TEOTWAWKI made manifest. ’62 or ’63, iirc, was just a wee tad at the time.

  5. Chuck Pergiel »

    11 August 2016 · 5:52 am

    I started driving in 1967. I remember gas at the local Clark station in Granville Ohio was like 26 or 27 cents a gallon.

  6. lcb »

    11 August 2016 · 8:33 am

    I remember two independent stations have a Gas War…and the gas was 17 or 19 cents a gallon. Probably those stations on the other side of the tracks you mentioned! LOL

  7. Roy »

    11 August 2016 · 5:11 pm

    I started driving in early 72 and I well remember gas prices in the 29 to 30 cent range. (…for regular, of course.) Filling up the tank for less than $5 bucks was common.

    The really big increases started with the OPEC oil embargo of 1973/74. I remember waiting in those long lines at the pump, and later having to get gas on even or odd days depending on your license plate number. The embargo ended, but gas prices have never been the same.

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