Sew what’s new

Patterns have been sold under the brand name Simplicity since 1927. (They’re still active today.) This 1974 advertisement, aimed at the teenage market, plays up the value of separates: why, you could come up with nine different looks with but a single top!

Simplicity ad 1974

Forty-odd years later, I wonder if anyone made all nine of those skirts. And I admit, 6789 (wrap skirt with patch pockets) reminds me of someone.


  1. fillyjonk »

    25 October 2016 · 3:46 pm

    Not gonna lie: I love most of those skirts and also what they’re being worn with, especially that first ensemble. (I wasn’t of an age to sew for myself in 1974, but I bet I had some clothes off Simplicity patterns my mom sewed for me)

  2. CGHill »

    25 October 2016 · 8:49 pm

    Would you believe there’s a sequel to this?

  3. fillyjonk »

    26 October 2016 · 5:20 am

    Yes, I would. The 1970s were huge for sewing; my impression from childhood is no one had any money anyway and people cared less about conforming to a particular fashion/branding like they do now.

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