Unlike, for example, the one that somehow found Joe Sherlock’s name (12/20):
Inexplicably, I received a direct mail piece over the weekend, suggesting that I buy a new Chrysler Pacifica Minivan. The nicely-done four-color glossy piece offered me a “$1,000 bonus cash allowance.” I’m scratching my head because:
- I’ve never owned a minivan.
- I’ve never owned a Chrysler product of any kind. (My Chevy-engined 1939 Plymouth doesn’t count.)
- I’m old and have no kids to haul around. I don’t see many septuagenarians driving minivans.
- My income level is probably far above that of the typical minivan owner.
- There are few minivans in our neighborhood.
What sort of creature is this “Pacifica,” anyway?
The 2017 Chrysler Pacifica is the Canadian-built successor to the Town & Country. It has more of a nose/hood than its predecessor and is not as tall. While you can get a stripper for under $30K, a loaded-up 2017 Chrysler Pacifica stickers at a whopping $52,270.
Fiat Chrysler does a lot of dumb things. Purchasing whatever mailing list they used for this direct-mail campaign is just another one.
At least they didn’t try to sell him a Chrysler 200.