What’s it worth to you to (maybe) get your pizza a few minutes faster? Do I hear three bucks?
Papa John’s is taking a page from the airline industry and testing a fee that lets people bump their pizza orders to the front of the line.
The chain says the $2.99 “Papa Priority” fee was recently launched in select locations, and it’s looking for ways to expand the test.
It says the fee doesn’t guarantee delivery within a set time, but sends an order to the “front of the line so that it is made faster.” The option is limited to five orders each night per location.
Papa Priority hasn’t come here yet, so far as I can tell, though curiously, the usual “30 to 40 minutes” delivery time frame, specified in the email confirmations of my online orders, is lately appearing as “23 to 33 minutes.” Hmmm…