The Nineties called. They want their clear malt beverage back:
Zima could be coming back zoon. MillerCoors is poised to reintroduce the 1990s-era clear malt beverage that was once advertised as “zomething different.”
Beer Business Daily … reported that the brand is already in distributor warehouses and will “allegedly be offered for a limited time only.” A MillerCoors spokesman told Ad Age that “more news [is] coming soon” and that “if you’re one of the zillion fans who have missed Zima, the answer should be clear.”
Originally owned by Coors, the malt beverage surged out of the gate in the early 1990s, before falling on hard times. It was eventually discontinued in the U.S. several years ago, but is still sold in Japan.
Never mind that. Will we see more of these?
(Via Lemonade Musings, because of course it is.)