Tru enough

Just across town:

Hilton spent about $4 million on this 86-room facility, five miles north of Will Rogers World Airport at 802 S. Meridian. The target market, apparently, is the Millennial on a budget — and aren’t all Millennials on a budget?

Picture a Quality Inn or a Comfort Inn with a makeover along the lines of an Ace hotel, without the hipster restaurants, and you may have Tru by Hilton, which features bright colors, a lobby designed with areas for eating, playing games, working and lounging and efficiently designed guest rooms.

“The rooms got smaller and the lobby got bigger,” said Phil Cordell, global head of Hilton Worldwide’s focused service brands, highlighting the social aspects of the new concept.

About those rooms:

The goal was to create rooms of 228 square feet with “clever” bathrooms. The brand uses platform beds instead of box springs and uses a landing zone where guests can place their luggage and hang their clothes rather than a dresser. Hilton realized that they could shrink the width of the room from the typical 12 feet to 10 feet because typically the TV cabinet would take up 2 feet, but with flat screen TV’s the space could be spared. The desk … to be used is a portable chair attached to a table allowing the guest to use the chair wherever they want in the room.

The Tru by Hilton in McDonough, Georgia was the first to break ground, but the Oklahoma City location is the first to open. And on Day One, yes, there was a food truck out front:

Right on target.

6 comments

  1. McG »

    22 April 2017 · 2:21 pm

    It’s not designed for all millennials — only those who can’t stand their own company.

  2. CGHill »

    22 April 2017 · 3:00 pm

    Should still be enough to support their business model, at least at first.

  3. fillyjonk »

    22 April 2017 · 3:37 pm

    Hm. Maybe I need to try to open a line of hotels called Introverte – big comfy rooms, tiny lobby, no game room/pool/gym. And has room service.

  4. McG »

    22 April 2017 · 8:00 pm

    Not “no pool.” Each room with its own pool.

  5. ETat »

    23 April 2017 · 8:54 am

    Game changer? I was designing hotel rooms 9’wide in 2012 (DC, Palo Alto and NY), and it was a “boutique hotel industry standard” at the time.
    How about Hotel Americano, opened in 2011 where typical room is close to 7′-8′ (eyeball): http://c1038.r38.cf3.rackcdn.com/group5/building42907/media/rids_hotelamericano8.jpg
    Yep, that’s right, bed platform wall to wall:
    https://cdn.pursuitist.com/wp-content/uploads/2013/10/Hotel-Americano-in-New-York-City-23.jpg

  6. CGHill »

    23 April 2017 · 11:05 am

    I do sort of like the looks of that, but it would take some getting used to.

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