Steve Martin once observed that banks always have to have solid-sounding names like “Security National Trust and Federal Reserve.” Cincinnati-based Fifth Third Bank, while solid enough in its own right, just sounds a trifle weird to a lot of us, though they deserve some credit for snapping up 53.com for their Internet stuff. Still, they haven’t really been capitalizing (sorry about that) on its hybrid name until now:
Were I the lovely and talented Vi Hart, I would of course complain that it’s not really 166.7 percent, but 166.66666666… percent. I’d hate to be the copywriter had the bank decided to go with the endless decimal, but hey, at least it’s rational.
(Via Nancy Friedman.)