New periodical

Four Weeks Magazine is — well, let them tell you:

Four Weeks is a free, monthly online lifestyle magazine for women that introduces something new: it’s the first magazine to be specifically tailored to each week of a woman’s monthly hormone cycle.

This means we don’t simply recommend the best undiscovered and quintessential products and travel destinations that help make a woman’s life fuller, easier and more fun. We go one step further. We recommend only those products and places that a woman will enjoy and need most during each week of her monthly hormone cycle.

I suppose it would be difficult to make this a print publication, inasmuch as you’d have to send it to a quarter of the subscribers each week.

(Via All Things Jennifer, where this question is posed: “Why?”)

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