More than half of supermarket products marketed at kids are unhealthy, according to a new survey by the Obesity Policy Coalition. The finding has led to calls for cartoon characters to be removed from “junk food” packaging.
The OPC surveyed 186 packaged foods with cartoons or character promotions designed to attract children. It found 52 per cent were classified as unhealthy by the Food Standards Australia New Zealand (FSANZ) Nutrient Profiling Scoring Criterion calculator.
Grocers and food processors put up a counterargument, probably to no avail:
The Australian Food and Grocery Council says parents also have control over what they feed their children.
“Parents are best placed to make the right food choices for their kids, and they have a role in using their purchasing discretion to determine what foods they purchase,” a council spokesperson said.
Canberra, we may safely assume, has the same disdain for leaving parents in control that Washington does.