Not their first 24-hour rodeo

FamilyNet television is no more. Say hello to the Cowboy Channel:

The cowboy’s lifestyle has long been one of fanciful dreams. Wide open spaces, lifelong friendships and shared experiences along with the special code of ethics that have made the cowboy a symbol of our American heritage and the West.

The cowboy represents a special type of person: fiercely independent, self-reliant, adventuresome, trustworthy and one of the first true environmentalists. His/Her lifestyle embodies many of the attributes we again are striving for in both our personal and professional lives.

There is a growing attraction to this philosophy among a wide cross section of Americans: business professionals, blue collar workers, among all age groups who feel integrity and honesty in business, and our personal lives, have been misplaced.

“The Cowboy Channel” is designed to bring the spirit of the American Cowboy to cable, satellite, and over-the-top audiences through extensive coverage of all western sports, documentaries, events, comedy, music and entertainment.

Projected audience: anyone who knows the words to “Don’t Fence Me In”; anyone who’s ever clambered down to street level, looked back at a rabbit warren of apartments and thought, “You know what? This sucks.”

McG notes:

RFD-TV [the Cowboy Channel’s sister station] has been sponsoring an annual rodeo called The American, the success of which has convinced the corporation there is sufficient demand for Western sports above and beyond what RFD, with its agribusiness and agrarian lifestyle focus, could offer.

I wonder if there’s any interest in cross-marketing with GunTV.


  1. fillyjonk »

    2 July 2017 · 3:23 pm

    RFD-TV, though. It’s really interesting as a cultural thing. Everything from polka shows to FFA conferences to cattle auctions to cowboy church services. If someone came over from another country and wanted to know what middle America was like, I’d probably suggest they watch RFD for a while.

    My cable provider has had a couple of channels (Esquire and one of the movie networks) go off the air recently, wonder if they’ll consider picking this up.

  2. McG »

    2 July 2017 · 6:49 pm

    Just give me land, lots of land
    As long as I don’t have to mow…

    Eat faster, Bossie.

  3. McG »

    2 July 2017 · 6:58 pm

    One thing I like about RFD-TV is that it does include cowboy programming along with the more diverse agrarian-oriented fare. Decades ago, Nashville divorced country and western music, and while George Strait, Garth Brooks and Chris Ledoux countered that trend a bit over the years it’s still rare to hear a steel guitar in a new song on “country” radio.

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