To know a veil

In 1933, Alfred Angelo Piccione and his lovely bride Edythe Vincent Piccione set up a shop catering to other lovely brides. You have to figure, given the American tendency to spend like crazy on weddings, that this business would be as recession-proof as you could possibly imagine.

And today it’s dead. Sixty-two Alfred Angelo stores nationwide, including one just up the street from me, were shuttered today, and the scene at the corporate office in Florida was pretty much an evacuation. No mention of it on the company web site, though.

At the Oklahoma City store, employees were telling customers to come pick up their orders before 8 pm. Similar stories are being reported nationwide.

And elsewhere? Wednesday this episode of Undercover Boss USA aired on a British TV channel:

Paul Quentel, president of Alfred Angelo, the second largest bridal retailer in the United States, goes undercover to solve any problems as quickly as possible. Posing as a contestant on a reality TV competition, he works among his own staff.

You just might have been a little bit late on that, Paul.


  1. McG »

    13 July 2017 · 9:50 pm

    Given the turnaround time from taping to airing, the undercover experience might have been what convinced him to pull the plug.

  2. fillyjonk »

    14 July 2017 · 6:35 am

    Cue news story on “Millennials are killing bridal shops!”

    (And McG is likely correct in his assessment)

RSS feed for comments on this post