Go ahead and ask for seconds

It’s things like this that make me grateful for Whataburger:

Theme restaurants are nothing new. There was the highly-touted Fashion Cafe, which allowed diners to sip cocktails next to Elle McPherson’s autographed photos; Ninja New York, complete with chefs wielding weaponry from feudal Japan; and the lamentable Hulk Hogan’s Pastamania, a self-explanatory failure.

The latest novelty eatery to experience a surge of attention is actually tucked inside an existing gimmick: In the Hard Rock Hotel of Ibiza, Spain, is an invitation-only room dubbed Sublimotion. And at more than $2000 per person — not including gratuities — it might be the world’s most expensive dining experience.

For two grand, they better have virtual-reality broccoli.

Wait, what?

The addition of technology is what sets Sublimotion apart. Projected images appear on walls and even on top of the single, 12-seat serving table. Virtual reality menus allow visitors to pluck vegetables and desserts from thin air; treats appear to be air-dropped from the ceiling. For the current “season” of gastronomic fanfare, the restaurant has planned for diners to experience a virtual callback to a 20th-century cabaret or sample the tasting menu while “flying” in a plane [pdf]. Previous programs have included edible admission tickets and levitating desserts. (The business has a consulting magician on hand.)

Dear me.

Now this was two years ago:

Suddenly I feel better about the $13 tab at Whataburger.


  1. fillyjonk »

    1 August 2017 · 2:22 pm

    Holy crap, it’s like something from Willy Wonka. (“It tastes like Snozzberries!”)

    I dunno. I tend to roll my eyes slightly at some theme restaurants but at the same time am kind of jealous of Japan with their cat cafes, and Pokemon themed restaurants and all that.

  2. CGHill »

    1 August 2017 · 2:33 pm

    Then again, Japan’s culinary cuteness is priced high, but not upper-stratospherically high,

  3. McG »

    1 August 2017 · 2:54 pm

    The video starts in the kitchen, which would shatter the illusion they’re trying to foist on the guests.

    Everything seems designed to insulate the clientele as much as possible from the fact that the food used to be alive, either subsisting on dirt or making dirt, and had to be killed and dismembered before it magically gets airdropped or teleported onto their plates.

    I still prefer Douglas Adams’ vision of a restaurant where you place your steak order directly to the cow, who compliments you on your selection before getting carved up to make your dinner.

  4. Mike aka Proof »

    1 August 2017 · 4:26 pm

    The only way I’m paying $2000 for a meal is if I eat an Oldsmobile.

  5. CGHill »

    1 August 2017 · 5:31 pm

    Someone get that man a Rocket 88.

  6. The Other McCain »

    1 August 2017 · 8:25 pm

    In The Mailbox: 08.01.17

    Dustbury: Go Ahead And Ask For Seconds

  7. ETat »

    2 August 2017 · 6:21 am

    Roman orgies lack imagination – compared to that

RSS feed for comments on this post