It’s things like this that make me grateful for Whataburger:
Theme restaurants are nothing new. There was the highly-touted Fashion Cafe, which allowed diners to sip cocktails next to Elle McPherson’s autographed photos; Ninja New York, complete with chefs wielding weaponry from feudal Japan; and the lamentable Hulk Hogan’s Pastamania, a self-explanatory failure.
The latest novelty eatery to experience a surge of attention is actually tucked inside an existing gimmick: In the Hard Rock Hotel of Ibiza, Spain, is an invitation-only room dubbed Sublimotion. And at more than $2000 per person — not including gratuities — it might be the world’s most expensive dining experience.
For two grand, they better have virtual-reality broccoli.
The addition of technology is what sets Sublimotion apart. Projected images appear on walls and even on top of the single, 12-seat serving table. Virtual reality menus allow visitors to pluck vegetables and desserts from thin air; treats appear to be air-dropped from the ceiling. For the current “season” of gastronomic fanfare, the restaurant has planned for diners to experience a virtual callback to a 20th-century cabaret or sample the tasting menu while “flying” in a plane [pdf]. Previous programs have included edible admission tickets and levitating desserts. (The business has a consulting magician on hand.)
Now this was two years ago:
Suddenly I feel better about the $13 tab at Whataburger.