Spending in the purple rain

In retrospect, I’m kind of surprised it took this long:

Prince’s legacy and love for purple will live on thanks to Pantone. The global color authority announced that they’ve teamed up with the late singer’s estate to pay tribute to his life and legacy with a custom hue called “Love Symbol #2.”

As many know, the color purple held a lot of meaning for Prince and his fans ever since his song “Purple Rain” rocked the charts in 1984, and now the iconic shade will live on in a tangible way. “The color purple was synonymous with who Prince was and will always be. This is an incredible way for his legacy to live on forever,” said Troy Carter, Entertainment Advisor to Prince’s Estate in a press release.

Love Symbol Number Two by Pantone

If you saw “the color purple” and thought of Alice Adams, well, that’s all right too.


  1. McG »

    15 August 2017 · 4:46 pm

    Considering his name I’m surprised they didn’t go with “Purple Reign”.

  2. CGHill »

    15 August 2017 · 5:30 pm

    The Estate probably nixed that one out of hand.

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