Parental controls

This app isn’t here yet, but it’s just a matter of time:

The effort, of course, is easily justified:

Saatchi & Saatchi [Toyota’s ad agency] claims 74 percent of parents are more concerned about their kids getting into a car accident than getting into drugs or crime. This makes sense, as doing drugs and petty vandalism are both a lot more fun than dying in a car accident.

“Tell teenagers to turn their phone off in a cinema and they will — tell them to turn it off in a dangerous situation, like driving a car, and they won’t. Go figure,” said Jason Mendes, executive creative director of Global brands at Saatchi & Saatchi. “However, for teenagers, the threat of embarrassment is far more severe than the threat of injury — that insight we thought was a powerful platform to create something that would cut through, make a difference and ultimately continue the conversation around safety.”

And you should know, beleaguered parental units, that this app, for now, is Android-only. It won’t remain so, of course.

6 comments

  1. McG »

    20 August 2017 · 7:48 am

    People tend to overlook the effectiveness of humiliation, or the threat thereof, as a weapon, yet — if I may be so uncouth as to quote myself, from one of my Kindle-published short stories:

    Laws and customs don’t change the fact that every human interaction includes some tiny amount of fear. Mostly these days it’s fear of humiliation, but even that carries an even tinier amount of fear of violence; we wise apes can still see among our less-wise cousins that loss of status often means vulnerability to attack.

    The narrator in that instance is a career criminal and thus a hardened cynic, but he’s not entirely wrong.

  2. CGHill »

    20 August 2017 · 12:47 pm

    I can see his point, though; in present-day street fighting, it’s pretty clear that Those In Charge will never be whacked, while some Joe Schmoe will eat asphalt.

  3. McG »

    20 August 2017 · 3:12 pm

    Part of that is the uniquely Western idea, expressed in the Geneva Conventions, that if both sides are led by “gentlemen” there’s less chance of war turning into something unpleasant.

    I’ll stick with my own position: if you’re at ear, fight like it. Get it the hell over with.

  4. McG »

    20 August 2017 · 3:13 pm

    war

  5. CGHill »

    20 August 2017 · 3:17 pm

    Good God, y’all.

  6. Roger O Green »

    21 August 2017 · 8:18 am

    Or war.
    Absolutely nothin’

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