The Trendsetters were a British band made up mostly of Royal Air Force members; at some point in 1964 they rebranded themselves as the Hedgehoppers, an RAF term for those who flew close to the ground. They’d achieved little success with either name until producer Jonathan King showed up with a song and a new name for the band. Say hello to Hedgehoppers Anonymous:
This was the version heard in the US, where “It’s Good News Week” managed #48 in Billboard. The British single, it turns out, was different. Instead of that sacred-cow reference, there was this:
It’s good news week
Families shake the need for gold
By stimulating birth control
We’re wanting less to eat
And you didn’t dare mention wicked, sinful birth control in the U. S. of A. in 1965. Some reports have Jimmy Page (!) playing guitar on this track; more likely, I think, it was “Big” Jim Sullivan.
The Hoppers, signed to Decca for five singles, managed one more semi-hit, “Don’t Push Me,” which barely Bubbled Under Billboard. King, who’d had one hit under his own name, the ethereal “Everyone’s Gone to the Moon,” was subsequently presented with a demo tape from a band called Anon. King liked what he heard, and cut three singles with Anon, whom he renamed “Genesis,” along with the album From Genesis to Revelation, which, according to Tony Banks, sold 649 copies — “and we knew all those people personally.” By then, the Hedgehoppers had broken up, and King kept moving on.