Our research shows us that the character limit is a major cause of frustration for people Tweeting in English, but it is not for those Tweeting in Japanese. Also, in all markets, when people don’t have to cram their thoughts into 140 characters and actually have some to spare, we see more people Tweeting — which is awesome!
Although we feel confident about our data and the positive impact this change will have, we want to try it out with a small group of people before we make a decision to launch to everyone. What matters most is that this works for our community — we will be collecting data and gathering feedback along the way. We’re hoping fewer Tweets run into the character limit, which should make it easier for everyone to Tweet.
I suspect I hit 140 more than most people, but I’ve never considered that a problem: if anything, it helps me gather experience with editing, which is hardly a disadvantage.
And I’m not among the selected few. If I were, I’d probably use all 280 to complain that two things I actually would appreciate — the ability to edit something previously Twote within about five minutes or so, and a rational code of conduct — were passed over in favor of making life easier for the garrulous.