Embrace the SUX

Five years ago, this was an issue:

Airports have three-letter codes. O’Hare in Chicago is ORD; Los Angeles International is LAX (I often wonder about those guys wearing “LAX Security” patches); Baltimore-Washington is BWI. Sioux City, Iowa is SUX, and you can imagine what they think of that.

Now the Hawkeyes have opted for the “make-lemonade” option:

City leaders have scrapped plans to do away with the Sioux Gateway Airport’s unflattering three-letter identifier — SUX — and instead have made it the centerpiece of the airport’s new marketing campaign.

The code, used by pilots and airports worldwide and printed on tickets and luggage tags, will be used on T-shirts and caps sporting the airport’s new slogan, “FLY SUX.” It also forms the address of the airport’s redesigned Web site.

I like it. The only problem I can see is that airport-security types are famously devoid of anything resembling a sense of humor, and as you arrive in [fill in name of overworked airline hub] for your connecting flight, wearing your Sioux City shirt, you might well be hassled for mocking their cherished profession.

(Via Fark.)


  1. Dan B »

    22 October 2007 · 2:31 pm

    Given that they’re mainly serviced by Northworst Airlines, the SUX tag is just too appropriate.

  2. Kirk »

    22 October 2007 · 3:39 pm

    I work in Iowa, and we have a branch office in Sioux City. My predecessor as IT manager used the airport abbreviations, including this one, to name servers. One of my first conversations with my new boss started out with “What is SUX, and why is our server named that????” So, it’s not just an airport problem, I guess. We renamed the server SC1 and everyone was happy…..

  3. McGehee »

    22 October 2007 · 7:10 pm

    Shouldn’t the place have been renamed Lacotah City by now anyway?

  4. fillyjonk »

    23 October 2007 · 8:44 am

    If they re-made that t-shirt to insert an “ing” after the FLY, I’d buy it.

    I haven’t flown since ’99. Don’t intend to any time in the near future if I can avoid it.

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