Five years ago, this was an issue:
Airports have three-letter codes. O’Hare in Chicago is ORD; Los Angeles International is LAX (I often wonder about those guys wearing “LAX Security” patches); Baltimore-Washington is BWI. Sioux City, Iowa is SUX, and you can imagine what they think of that.
City leaders have scrapped plans to do away with the Sioux Gateway Airport’s unflattering three-letter identifier SUX and instead have made it the centerpiece of the airport’s new marketing campaign.
The code, used by pilots and airports worldwide and printed on tickets and luggage tags, will be used on T-shirts and caps sporting the airport’s new slogan, “FLY SUX.” It also forms the address of the airport’s redesigned Web site.
I like it. The only problem I can see is that airport-security types are famously devoid of anything resembling a sense of humor, and as you arrive in [fill in name of overworked airline hub] for your connecting flight, wearing your Sioux City shirt, you might well be hassled for mocking their cherished profession.