This isn’t too much of a surprise:
Volkswagen’s ongoing penance for its diesel-emission scandal includes a serious investment in the United States’ EV charging infrastructure.
I did not, however, see this coming:
Electrify America (a subsidiary of Volkswagen Group) has announced it will be partnering with Walmart to install electric charging stations at 100 stores in 34 states across America. That way you can help save the environment while you’re stocking up on plastic cups and single-serve coffee pods that will end up being dumped into the ocean.
However, you can’t fault VW for that. It’s not the automaker’s fault citizens of the world think they can offset rampant consumer waste by purchasing an electric car. Besides, this is a wildly shrewd move on the part of both Volkswagen and Walmart. The store wins because the sites will be located near highways, encouraging low-charge automobiles to pull over and spend time shopping while their vehicle takes on electrons. Volkswagen wins because it has to do this in the first place and has a lot to gain by building a relationship with one of the biggest retailers in North America — if not the whole world.
Plus there is untold value in setting up charging stations in a place people are likely to frequent. That takes away some of the fears associated with range anxiety, and might just convince some shoppers to go electric. It’s a genius-level play, at least until e-commerce gets to a point where none of us ever leave the house.
And if there’s anything at all to those stories about Walmart’s checkout staffing, or lack thereof, you’ll almost certainly leave the store with at least 50 percent on the battery meter.