The Casper Rockies, Rookie League affiliate of the Colorado Rockies, have decided that the merchandising take would be better with a more distinctive name, and will play next season as the Casper Ghosts.
Team owner Kevin Haughian says the change will help create an identity for the team beyond just being a Colorado farm club:
The Casper Rockies brand never really took off, unfortunately. If folks wanted to buy merchandise they were going to buy Colorado merchandise, not Casper. The appeal was limited to our die-hard fans in town. We think with the new name, the new look, the new logo, that it’s not only going to be popular here in Casper, but nationally and internationally.
There is precedent: the former Albuquerque Dukes, taking a lead from The Simpsons, are now the Isotopes.
I’m wondering if Wendy, the Good Little Witch, will show up as a, you should pardon the expression, batgirl.