This bologna has a first name

And apparently its own planning department as well:

The Academy of Motion Picture Arts and Sciences has decided to add a new category for the 2019 awards show: Best Popular Film.

I am sure the Academy hopes that this will get more people to watch the show, since over the last 10 to 15 years they have been handing out statues to movies that not very many people watch at all, with a couple of exceptions now and then. It turns out that not many people are interested in whether or not a movie they’ve never heard of wins an award.

It sounds like something ABC, which carries the show, would dream up.

But there’s this one lingering thought:

If nothing else, this modifies the common complaint that “Hollywood is out of ideas”; it’s just that Hollywood is out of good ideas.

5 comments

  1. Roger O Green »

    10 August 2018 · 11:31 am

    It’s not only dopey. f it were designed to target Black Panther, how would we know the award wouldn’t go to Mission: Impossible 6 (97% positive on Rotten Tomatoes) or the new Avengers movie or Incredibles 2 or Jurassic World: Fallen Kingdom, the latter 3 all with box office over a billion dollars worldwide?

  2. fillyjonk »

    10 August 2018 · 1:51 pm

    “Best Movie That People Actually Enjoyed”?

    They could then use that formula for “Best Actor Whose Performance Made People Happy,” “Best Actress….” and so on.

  3. McGehee »

    10 August 2018 · 4:17 pm

    “Best Movie That Made Money for a Change.”

  4. In The Mailbox: 08.10.18 : The Other McCain »

    10 August 2018 · 9:28 pm

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  5. That new Oscar awards plan is dumb; what IS “popular film”? | Ramblin' with Roger »

    12 August 2018 · 8:07 am

    […] have weighed in on how dumb the new Oscar awards are; see Ken Levine’s take, e.g.. As Dustbury put it, “This modifies the common complaint that “Hollywood is out of ideas”; it’s just […]

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